Sales · Level R1 · Salary
Sales Development Rep (SDR) salary
Typical on-target earnings (US national)
$78,000–$95,000
Base
$60,000
Variable @ target
$25,000
Equity (annual)
—
70/30 base/variable (dominant US split). Quota is meetings/qualified-pipeline, not closed ARR. ~54% of SDRs hit quota; BDRs ~higher. 4-6 wk ramp. At typical 60-80% attainment real take-home ~$70-75k.
Indicative, sourced — not a guarantee. RepVue SDR (median base $60k / OTE $85k; ~54% attainment); Bridge Group 2024
Pay by metro — nominal vs cost-adjusted
“Real” adjusts for cost of living, so a high headline number in an expensive metro can be worth less in practice. Ranked by real pay.
| Metro | Nominal | Real (cost-adjusted) |
|---|---|---|
| Remote (US national) | $85,000 | $85,000 |
| Atlanta | $83,300 | $85,000 |
| Austin | $85,000 | $83,333 |
| Chicago | $85,000 | $78,704 |
| Seattle | $91,800 | $76,500 |
| Denver | $83,300 | $75,727 |
| Boston | $85,000 | $62,963 |
| Los Angeles | $85,000 | $58,621 |
| New York City | $89,250 | $57,581 |
| San Francisco Bay Area | $89,250 | $49,583 |
Grow this number — your highest-value routes
Regional Sales Directorup to $400,000
$85,000 OTE now → $340,000 total comp in ~9 yrs
Strategic Account Executiveup to $360,000
$85,000 OTE now → $300,000 OTE in ~9 yrs
Enterprise Account Executiveup to $320,000
$85,000 OTE now → $275,000 OTE in ~6 yrs
Sales Managerup to $320,000
$85,000 OTE now → $280,000 OTE in ~6 yrs
Principal Sales Engineerup to $315,000
$85,000 OTE now → $270,000 OTE in 9 yrs